To show how ASB helps Kiwi kids save, we went back to the summer of 1994. When the sound of chatter rings and kids playing elastics filled the air. When $2 for a car wash was a fair price. And, when the love story between ASB’s Ben and Amy was just getting started.

Our walk down memory lane gave ASB’s brand love score its highest uplift in two years. It was named New Zealand’s favourite ad on TV for March 2021 and was the 2nd most-watched ad on YouTube in 2021.

Directed by: Alex Roberts.