There’s so much more to sports than winning or losing. It sparks lifelong friendships, boosts well-being, and fuels feel-good moments in our communities. But to play sport, you need stuff like uniforms, transport, and gear – which all cost money and can be a major barrier for many Kiwi families.

Caltex wanted to change this.

So, they partnered with the New Zealand Sport Collective to help fund school sports around the country. To support their sponsorship, they asked us to create a community brand platform to show how Caltex is helping out in their local community.

We created a TVC as well as an ambitious, localised OOH campaign heroing some of the actual schools Caltex supports in bespoke executions for each region.

Directed by: Laura Sargisson.