This one’s a bit of a laugh. As in, it’s not a real ad—just a thing from ad school. We were tasked with writing radio spots to let parents with infants and toddlers know that DriWave nappies absorb liquid repeatedly. This campaign tells the story from the point of view of a sole-surviving bacterium whose colony attempted to settle in a baby’s nappy, only to be wiped out by its dry, hostile conditions.

Side note: that’s my very professional voice-over at the end, and before you ask—yes, I’m available for VO work.