With too much sugar in one serving and stigma around consumption, soft drink sales have been on a steady decline. But that’s not to say the craving for a fizzy fix is gone. Mentos Soft Drink Flavour Mix is a small but delicious dose of Cola, Lemonade and Orange, making it the perfect product solve. We just needed to launch it.

We created a campaign that celebrates soft drink by changing the way we consume them. Brought to life by three quirky character flavours: Cole Cola, Leah Lemonade and Orrin Orange, we visualised the product benefit in a fun exciting way, under the tag line: ‘all the thrills without the spills.’