To launch Red Rat’s new brand positioning, we decided to highlight the culture behind streetwear with video and social at the forefront—showing we don’t just love streetwear, we live streetwear.

Enter Reggie, Red Rat crew member and streetwear lover. For as long as he can remember, Reggie’s struggled to find a love who understands his #1 passion. But that’s all about to change…

Directed by: Mariano Segedin.